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Most companies look at business continuity / disaster recovery planning as
just another insurance policy - something they will purchase but never
use. What they do not see is that a well developed, tested and
promoted plan can actually increase sales and lower operating costs.
Here's how: Promote Your Plan in a Competitive
Bidding Situation:
In a post-Katrina world, many prospects expect their vendors to have plans
in place that will protect their interests should there be a crisis.
A prospect entering into a long term agreement with a vendor wants to make
sure that if their supplier has a fire, computer crash, flood or other
untoward event, they will see little disruption in the goods or services
being provided. In a recent survey conducted by
Tech Valley
Continuity on
LinkedIn, we received the following comments:
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"Long term or short term – doesn’t
matter – it is a requirement to get to the final table. I coach my
clients to ask the prospective service providers to present their
disaster mitigation & recover plans as part of the bidding process. That
not only includes the 'data systems' – which is what most companies
think is the issue – but also to understand what other facilities the
provider can bring to the table in the case of disaster like fire, flood
or storm.“ David Schneider, (DKS&CO)
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“The RFPs I’ve answered all seem to
request a Disaster Recovery Plan. It seems pretty standard after 9/11
and Katrina to have one for your business.” Leah Graves
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“Disater Recovery is a part of
every and any Self respecting RFP.” VVSSB Shankar
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“When procuring healthcare
services, a disaster recovery plan is of key importance. Some healthcare
services are non life-critical, but there are some services where an
interruption in provision could result in loss of life. Dependent on the
nature of the project, I would expect my providers to have an awareness
of the risks and potential points of failure in their operation, and to
have plans in place for disaster avoidance and recovery. A cheap
service without a disaster plan is of no interest to me!” Gavin
Hodgson
Use Your
Plan in Marketing Materials: By emphasizing your
foresight and willingness to commit time and money to ensuring your
customers' satisfaction, you are demonstrating your professionalism and
business savvy. There's also a very good chance your competition
does not have a good plan, which will help you stand out in your
prospect's mind.
Improved
Operational Efficiencies: When you conduct your analysis
of risks and their impact, you will review your day-to-day operations.
You will uncover bottlenecks, places where only one person knows how to
perform a particular task, or operations that can be done more efficiently
or possibly eliminated. These findings will translate into improved
cost savings and possibly greater customer satisfaction.
Improved
I.T. Efficiencies: If you are currently doing tape
backups, you know how long and cumbersome it can be, not only in the
backup process but especially when trying to recover the one file you
accidentally deleted. It can take hours to find the right tape and
then finding that file, then restoring the correct version of the file.
The cost of doing scheduled, unattended electronic backups, over the
internet in the middle of the night is much less than most companies
believe. Not only do you save the costs of purchasing, handling, and
storing the tapes, but you also save the cost of purchasing and
maintaining the equipment to perform those backups. Recovery of lost
files can take minutes - not hours.
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